You’re not doing everything wrong… but you are using the wrong strategy.
Let’s fix that.Take the 3-minute quiz to find out which marketing tactics you’re using incorrectly — and what you should focus on instead.
Get a personalized recommendation based on where you are in your business.


I am Pamela Nga — a bilingual journalist, communications strategist, trainer, and founder of Irenas & Allies Inc.I help entrepreneurs and organizations turn visibility into real conversions through storytelling, branding, and practical marketing strategies.
With experience in media, public relations, marketing, and community-centered content creation, I teach strategies that actually work — especially for small business owners, creatives, and nonprofits.Awards & Nominations- Award Nominee – Sisters in Sync “Girls Girl” Award 2025- Second Place Winner – Face2Face Impact: Black Women Entrepreneur Award 2025- Winner – SparkFund Pitch Competition 2025, organized by Business in the Streets (BITS)

Start with our free mini-course: 8 Marketing Strategies You Already Know — But You’re Doing Wrong
Perfect for entrepreneurs who want visibility and conversions.
Access the free course below
For entrepreneurs who need clarity and direction.Duration: 4 weeks
Best for: Beginners or those who need to understand branding basics before rebranding.What’s Included:- Brand clarity session (identity, values, mission)
- Define your brand personality + tone of voice
-Rewrite your brand message in simple, impactful language
-Introduction to storytelling for business
-Build 3 core content pillars
-Weekly assignments + templatesYou walk away with:✔ A clear brand identity
✔ A simple message clients will understand instantly
✔ Basic content structure to start posting confidently

For entrepreneurs ready to reposition their business and attract clients.Duration: 6 weeks
Best for: Entrepreneurs pivoting, relaunching, or struggling with visibility.What’s Included:
Everything in Package 1, PLUS:
Full brand audit + rebranding roadmap
Deep-dive storytelling training (brand + founder story)
Complete messaging reset
Content creation system (video, captions, visual content)
5 ready-to-use content templates
-Marketing strategies introduction:
Email marketing
Community promotions
Events and networking
Simple pitching techniquesYou walk away with:✔ A rebranded business ready to relaunch
✔ A strong brand story that attracts the right clients
✔ A content strategy that builds visibility
✔ Tools to maintain consistent marketing

For entrepreneurs who want branding + marketing + visibility strategies that convert.Duration: 8 weeks
Best for: Entrepreneurs looking for full transformation, structure, and accountability.What’s Included:
Everything in Package 1 & 2, PLUS:
-Advanced Marketing Strategies
-How to use events to convert (BYB Brunch case study)
-Pitching strategies that bring clients
-Email marketing scripts + cold outreach templates
-Community visibility tactics (newsletters, blogs, features)
-How to apply for awards/competitions to boost credibility
-Content & Storytelling Mastery
-10 video hooks + content scripts
-1 full month content calendar
-Storytelling breakdown for reels, TikToks, and interviews
-Implementation Support
-Personalized weekly feedback
-Access to Google Classroom content for 30days
-Final marketing & branding roadmap for 6 months
-Option to add 1:1 coaching callYou walk away with:
✔ A complete rebrand
✔ A strong online presence
✔ A marketing system that gets clients
✔ Visibility + conversion strategies that actually work


In partnership with Futurpreneur and local entrepreneurs, I hosted the Build Your Brand (BYB) Brunch, a high-impact workshop where I trained over 30 entrepreneurs on branding, storytelling, and client conversion.
The event strengthened community connections, created real business opportunities, and helped participants gain clarity, confidence, and visibility.